The Broadcast Valuation Group, a division of Connect360 Multimedia, specializes in helping nonprofit organizations calculate the Gift-in-Kind value of their Public Service Announcement campaigns.
Check out Connect360’s library of content as a resource for in-depth research and advice on public service announcements and marketing.
An analysis of our 2019 campaigns confirms a majority of airings occur during the waking hours, with 76% of TV PSAs being placed in ideal dayparts.
