Public service campaigns are best for creating broad mass awareness, driving high impression numbers and millions of dollars in donated media value. They also provide sustained visibility with stations keeping PSAs on air for many months and up to a year or longer.
Digital and Social Media PSA campaigns are best for targeting specific audience demographics. These tactics work well for all types of campaigns including donation focused messages. Campaigns are set up based on audience profiles and KPIs, such as video views, impressions or clicks to your website.
Guaranteed PSA placements are best for reaching audiences inside and outside of the home. These campaigns are an effective way to assure controlled visibility. Paid placements are highly customized with real-time message delivery and engagement.